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Welcome to “CMOs Off Script,” where five unconventional minds in Health Tech marketing dive into the uncharted waters of candid and edgy discussions. Join our hosts, seasoned CMOs at the forefront of the industry, as they unravel the complexities of Health Tech sales and marketing.
In each episode we will focus on a specific topic and share candid commentary about the challenges and pitfalls. This is not your typical marketing podcast, we will identify the challenge and provide actionable takeaways. Bringing up provocations through articles, trends and topics in the marketing world and discussing the issues.
Our goal is to provide diverse perspectives and spark ideas and action within the listener.
80% of B2B buyers now use AI search engines to research purchases before they ever talk to sales. So is AEO (Answer Engine Optimization) the real deal, or just the latest marketing buzzword? In this episode, Amanda, Laura Hill, and Nisha dig into what the shift from SEO to AEO and GEO actually means for marketers, especially in the high-stakes world of health tech. The conversation gets real about the part that keeps them up at night: optimizing for channels you don’t own. From Reddit reportedly driving a chunk of AI search results, to G2 and third-party review sites, to competitors building their own listicles, the team unpacks how brand reputation now lives in places you can’t fully control, and what to do about it.
