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Welcome to “CMOs Off Script,” where five unconventional minds in Health Tech marketing dive into the uncharted waters of candid and edgy discussions. Join our hosts, seasoned CMOs at the forefront of the industry, as they unravel the complexities of Health Tech sales and marketing.
In each episode we will focus on a specific topic and share candid commentary about the challenges and pitfalls. This is not your typical marketing podcast, we will identify the challenge and provide actionable takeaways. Bringing up provocations through articles, trends and topics in the marketing world and discussing the issues.
Our goal is to provide diverse perspectives and spark ideas and action within the listener.
What actually works in B2B go-to-market as we head into 2026? In this episode of CMOs Offscript, Amanda, Laura, and Nisha break down insights from the latest B2B Go-To-Market Report and debate what’s real, what’s overhyped, and what marketers should actually be investing in this year. We dig into: Whether AEO (AI Engine Optimization) is replacing traditional SEO How AI is really impacting pipeline, quality, and conversion (not just volume) Why PR may be more critical to AI discovery than the data suggests The role of human judgment in an AI-driven marketing world How teams should think about scaling, testing, and efficiency in 2026 If you’re responsible for growth, demand, or revenue in B2B, this is a candid, practical conversation about what to double down on and what to rethink.
