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S3: Ep6 What’s In and Out for Healthcare Marketing in 2025
Discover what’s in and what’s out for healthcare marketing in 2025. This episode explores emerging trends, evolving strategies, and key insights to help marketers stay ahead in an ever-changing industry.
S3: Ep5 Optimizing Marketing Budgets: Balancing Programs, People, and Platforms
Budgeting is a crucial aspect of running an effective marketing organization, and in this episode of CMOs Off Script, our hosts Julia, Amanda, Bethany, Laura, and Nisha dive into the strategies that make it work. From navigating the challenges of aligning budgets with growth goals to finding the right balance between program spending and headcount allocation, this conversation is packed with insights. With candid discussions on leveraging data, testing pilot programs, and identifying areas to splurge or save, this episode is a must-listen for marketers looking to optimize their budgets and drive revenue.
S3: Ep4 2025 Planning Essentials: Strategic Alignment, Budgeting, and Maximizing Resources
Q4 is the perfect time to lay the groundwork for a successful year ahead. Join our hosts Amanda, Bethany, Julia, and Nisha as they dive into top priorities for strategic planning for the upcoming year. From setting objectives and gathering feedback from cross-functional teams to determining program priorities and budget allocation this has something for everyone.
S3: Ep 3 Building Successful Agency Relationships
In this episode, host Bethany Hale dives deep into the art of working with marketing agencies alongside health tech leaders Julia Goebel, Laura Hill, and Nisha. Together, they share actionable insights on building successful partnerships, avoiding common pitfalls, and driving measurable success in agency collaborations.
S3: Ep 2 Marketing Leadership Roundtable: Q4 Strategies to Close the Year Strong
In this episode of CMOs Offscript, Nisha brings together marketing experts Laura Hill, Amanda Boatright, Bethany Hale, and Julia Goebel to dive into actionable strategies for closing out Q4 successfully. With the end of the year in sight, they tackle essential Q4 priorities, from aligning sales and marketing to balancing immediate goals with long-term strategy.
