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Episode Introduction: In episode five, the hosts discuss their favorite tools for marketing and sales success. The conversation zeroes in on tools they can’t live without. Slack. Monday.com. Canva. They also get candid about tech that doesn’t do it for them—sorry Meltwater and BrightEdge.
From video conferencing to account-based marketing tools to project management and AI, Laura, Bethany, Amanda, Julia, and Nisha provide an in-depth overview of their perspective on best-in-class tech tools—as well as their stand-out’s not-so-stellar peers.
Guest Bios: Regular hosts Laura Hill, Bethany Hale,Amanda Boatright, Julia Goebel, and Nisha Bagapilli return to share their insights into which tech tools are a must, and which are a bust.
Main Topic 1: Ride-or-Die ToolsThe hosts rave about tools that play a key role in their daily workflow. Slack receives praise for its ease and speed. Google Docs is lauded for its convenience. Monday.com is dubbed a project management favorite. Canva is declared a winning choice for teams without full-time designers.
Main Topic 2: Tools They Dislike: Duds are also on the docket as Laura, Bethany, Amanda, Julia, and Nisha talk about tools that don’t do it for them. Meltwater, though recognized for its customizable brand metric tools, loses points for its sometimes inaccurate data. BrightEdge is referenced as an overpriced alternative to more affordable tools with the same functionality (like Semrush).
The hosts also vent about legacy webinars and virtual event tools like GoToMeeting and WebEx, which often require downloading additional software and can be clunky compared to more modern options like Zoom and Teams.
Main Topic 3: Webinar & Virtual Event ToolsThe discussion turns to webinar and virtual event platforms the hosts have used or considered. Zoom Webinar, while Hopin and Goldcast also receive shoutouts for the seamless experiences they provide attendees.
Main Topic 4: Objects of Desire & New Tools The hosts discuss tools they are intrigued by or actively evaluating. Highlighted tech includes Apollo.AI, Crossbeam for identifying shared accounts with partners, and Sweep for visualizing Salesforce configurations during a transition to an account-based model.
Attention is also directed toward the Atlassian suite, including JIRA and Confluence, to provide organization-wide visibility into the full customer lifecycle across teams. The hosts also call out AI writing assistants like ChatGPT and Perplexity.
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