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Welcome to CMOs Off Script
This is where bold and unconventional minds in health tech marketing tackle the real conversations shaping the industry. Because good marketing stops with the fluff and drives the business forward. And if you’re in health tech, you know the stakes are high.
That’s why we’re bringing business leaders and marketing execs together to talk about what actually works, what’s failing, and what everyone needs to stop pretending is a strategy.
Expect edgy conversations, no-BS insights, and real talk during every episode. From sales to scaling, we break it all down—with panel debates, executive interviews, and zero patience for vanity metrics.
Amanda is a senior marketing executive who has built a distinguished career driving brand growth and scaling businesses across the healthcare spectrum. Amanda’s proven track record includes crafting transformational marketing and communication strategies, spearheading successful product launches, and fostering strong partnerships. She has excelled in diverse environments, driving growth at global firms like Baxter International and Abbott Laboratories, and leading high-performing teams at private equity-backed ventures and mid-stage startups, including Interactive Health and AVIA. A recognized leader with a collaborative spirit, she is trusted by emerging companies to guide their marketing efforts and propel their growth.
Amanda holds an MBA from Northwestern University’s Kellogg School of Management and a B.A. in economics from the University of Kansas, where she graduated with honors.
Amanda lives in the Chicago area with her husband and two children. When she’s not thinking about ways to enable companies to scale, you can find her improving her (novice) tennis game, cheering for her kids’ sports teams, exploring a new city, or enjoying a great meal.
With over twenty years experience in sales and marketing, Laura Hill is an accomplished marketing and business development strategist with extensive experience in healthcare technology.
Her professional background includes interim VP of Marketing roles for multiple Health Tech firms and non profit organizations. Currently she and her team lead demand generation, account based marketing, and inbound marketing programs for healthcare technology, device, and professional service companies.
After co-founding Breezy Hill Marketing in 2012, Laura’s focus has been on acquiring and expanding her knowledge and expertise in the ever-evolving digital marketing skills, strategies, and tactics that enable clients to meet or exceed their business and revenue goals.
Laura lives in rural Vermont with her husband and business partner Jeff, her two teenage daughters, golden doodle, two cats, and too many chickens. In her free time she is on her phone way too much watching videos of how to paint instead of painting herself, she has ample supplies.
Superpower: Julia loves connecting and bringing together people for greater purposes – business, personal, philanthropy, and more.
Julia Goebel is a dynamic technology CMO with more than 20 years of experience developing high-performing marketing teams in publicly-traded and PE-backed organizations. As head of marketing at Komodo Health,
Julia joined Komodo from Symplr, a $500 million Healthcare technology company, where she served as Head of Growth Marketing and oversaw the successful build of the Revenue Marketing and Business Development functions.
Prior to Symplr, Julia was Chief Marketing Officer at Halo Health, where she was responsible for scaling the business and function of marketing to new heights, contributing to its acquisition by Symplr. In an earlier role, she was CMO of Benefit Express, a software company specializing in benefits administration and claims processing, and built the marketing function contributing to the acquisition by WEX.
Julia’s vast B2B marketing experience spans healthcare technology and software recurring revenue businesses offering compliance, risk management, benefits administration, and operations software and services for payers, providers and pharmaceutical companies. Prior to becoming a corporate marketer, Julia spent nearly a decade in the marketing agency business, working with a variety of well-known brands like Pfizer, Lilly, Bayer, Hospira and Cardinal Health.
She has a bachelors degree in economics and a bachelors degree in journalism with honors from the University of Missouri and as a life-long learner, continues executive education at Northwestern University Kellogg School of Management. She is originally from New York and resides in Chicago.
Superpower: Building sexy brands in unsexy industries.
An experienced storyteller and award-winning brand-builder, Bethany Hale spent the last 20+ years leading teams to push creative boundaries and exceed revenue targets at both global enterprises (IBM, American Express, Samsung Electronics) and high growth start-ups in tech and healthcare (Trullion, Newfront, Cedar).
Recent highlights: Bethany launched a new brand, website and technology platform for Newfront, a Goldman Sachs funded insurtech company valued at $2.2B. She also built a high-performance, full stack marketing team as CMO at Cedar, a patient engagement platform (a16z, Tiger Global, Thrive Capital) that grew ARR by more than 8x during her tenure.
Bethany received an MBA from Columbia University in New York and a BA in Journalism from Michigan State University. In her free time, she loves to cook, create and experience art, play squash, and travel. She lives in Brooklyn, NY with her 9-year-old daughter and french bulldog.
