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Welcome to “CMOs Off Script,” where five unconventional minds in Health Tech marketing dive into the uncharted waters of candid and edgy discussions. Join our hosts, seasoned CMOs at the forefront of the industry, as they unravel the complexities of Health Tech sales and marketing.
In each episode we will focus on a specific topic and share candid commentary about the challenges and pitfalls. This is not your typical marketing podcast, we will identify the challenge and provide actionable takeaways. Bringing up provocations through articles, trends and topics in the marketing world and discussing the issues.
Our goal is to provide diverse perspectives and spark ideas and action within the listener.
In this episode of CMOs Offscript, the team welcomes back Jeff Hill for a deeper dive into AI-powered data enrichment, martech stacks, and the evolving role of RevOps.
The conversation explores how platforms like Clay, Apollo, ZoomInfo, and HubSpot fit into modern marketing, the real costs and ROI of enrichment tools, and why AI-driven intent data and automation are reshaping ABM. The team also discusses the balance between specialized versus all-in-one solutions, the pressure to deliver revenue impact from the tech stack, and how marketing ops roles are evolving to meet new demands.
If you’re navigating tech stack sprawl, evaluating enrichment platforms, or figuring out how AI can accelerate your marketing operations, this episode is packed with insights you can put to work right away.
