S4: Ep5 Beyond SEO: How AI is Reshaping Search and Content Strategy
S4: Ep4 Foundational First: What Comes Before Leads
S4: Ep3 Steve Tolle Talks IgniteData and Innovation
S4: Ep2 The Power of Authenticity in Marketing
S4: Ep1 The Power of Account-Based Marketing
S3: Ep6 What’s In and Out for Healthcare Marketing in 2025
S3: Ep5 Optimizing Marketing Budgets: Balancing Programs, People, and Platforms
Welcome to another episode of CMOs Off Script! In today’s discussion, we dive into the intricate world of budgeting for marketing teams, exploring the essential role of financial allocation and strategies for maximizing ROI. Joined by a stellar panel of experts, we cover the critical elements every CMO needs to consider when planning and presenting budgets for the year ahead.
S3: Ep4 2025 Planning Essentials: Strategic Alignment, Budgeting, and Maximizing Resources
Welcome back to CMOs Off Script! In this episode, host Bethany Hale leads a candid discussion with health tech leaders Julia Goebel, Laura Hill, and Nisha on the nuances of agency relationships in marketing. Together, they explore what makes partnerships with agencies successful, how to navigate common challenges, and actionable strategies for measuring and ensuring success. Whether you’re looking to hire an agency or improve an existing partnership, this episode is packed with practical advice for achieving better outcomes.
S3: Ep3 Building Successful Agency Relationships
Welcome back to CMOs Off Script! In this episode, host Bethany Hale leads a candid discussion with health tech leaders Julia Goebel, Laura Hill, and Nisha on the nuances of agency relationships in marketing. Together, they explore what makes partnerships with agencies successful, how to navigate common challenges, and actionable strategies for measuring and ensuring success. Whether you’re looking to hire an agency or improve an existing partnership, this episode is packed with practical advice for achieving better outcomes.
S3: Ep2 Closing Q4 Strong: Strategies to Finish the Year on Top
Welcome back to CMOs Off Script! In this special Q4 episode, host Nisha leads an engaging discussion with health tech leaders Laura Hill, Amanda, Bethany Hale, and Julia Goebel. Together, they share actionable strategies for a successful Q4 finish, exploring how to balance current campaigns with forward-thinking planning. From navigating the market landscape to managing team alignment and leveraging the best tools, this episode is packed with insights to close out the year strong.
