S3: Ep5 Optimizing Marketing Budgets: Balancing Programs, People, and Platforms
Welcome to another episode of CMOs Off Script! In today’s discussion, we dive into the intricate world of budgeting for marketing teams, exploring the essential role of financial allocation and strategies for maximizing ROI. Joined by a stellar panel of experts, we cover the critical elements every CMO needs to consider when planning and presenting budgets for the year ahead.
S3: Ep4 2025 Planning Essentials: Strategic Alignment, Budgeting, and Maximizing Resources
Welcome back to CMOs Off Script! In this episode, host Bethany Hale leads a candid discussion with health tech leaders Julia Goebel, Laura Hill, and Nisha on the nuances of agency relationships in marketing. Together, they explore what makes partnerships with agencies successful, how to navigate common challenges, and actionable strategies for measuring and ensuring success. Whether you’re looking to hire an agency or improve an existing partnership, this episode is packed with practical advice for achieving better outcomes.
S3: Ep3 Building Successful Agency Relationships
Welcome back to CMOs Off Script! In this episode, host Bethany Hale leads a candid discussion with health tech leaders Julia Goebel, Laura Hill, and Nisha on the nuances of agency relationships in marketing. Together, they explore what makes partnerships with agencies successful, how to navigate common challenges, and actionable strategies for measuring and ensuring success. Whether you’re looking to hire an agency or improve an existing partnership, this episode is packed with practical advice for achieving better outcomes.
S3: Ep2 Closing Q4 Strong: Strategies to Finish the Year on Top
Welcome back to CMOs Off Script! In this special Q4 episode, host Nisha leads an engaging discussion with health tech leaders Laura Hill, Amanda, Bethany Hale, and Julia Goebel. Together, they share actionable strategies for a successful Q4 finish, exploring how to balance current campaigns with forward-thinking planning. From navigating the market landscape to managing team alignment and leveraging the best tools, this episode is packed with insights to close out the year strong.
S3: Ep1 Measuring Conference ROI
Welcome back to CMOs Off Script! Season three kicks off with an in-depth discussion on maximizing conference ROI, led by our hosts, four experienced health tech leaders: Amanda, Bethany, Laura, and Nisha. This episode is packed with actionable insights and strategies to help the C-suite understand the value of conference investments and guide their teams toward tangible returns. From selecting conferences to securing speaking slots, calculating ROI, and leveraging targeted advertising, the hosts share their best practices and cautionary tales for ensuring that every dollar spent on conferences drives results.
S2: Ep4 The AI Advantage: Driving Innovation in Marketing and Sales
Welcome to CMOs Off Script, where the conversations are as bold as our coffee and the insights as sharp as our wit. In this episode, hosts Amanda, Bethany, Julia, Laura, and Nisha dive into the world of AI and its transformative impact on marketing and sales. The discussion spans a wide range of AI applications, from content atomization and competitive intelligence to sales enablement and creative brainstorming. The hosts share personal experiences with AI tools like ChatGPT, Jasper, and perplexity, revealing how AI has become their “co-pilot” in various marketing functions. They also discuss how AI is reshaping creative team building, such as planning unique events and even customizing AI-driven cocktail recipes.
S2: Ep 2 Tackling Burnout: Insights and Strategies for Marketers in Healthcare
In this episode, we explore the unique challenges that healthcare marketers face, including the impact of burnout and the importance of leadership support. Our conversation highlights how effective communication, alignment, and creativity play a crucial role in overcoming these obstacles. We also discuss the evolving role of remote work and why a trusted relationship between marketing leaders and CEOs is essential for building a resilient and productive marketing team.
S2: Ep3 Strategies for Doing More with Less in Healthcare
In this episode, we tackle the challenges of marketing budget allocation in the healthcare industry, focusing on the decline in marketing budgets and how to adapt in a competitive landscape. Our hosts explore why budgets are shrinking, discussing longer sales cycles and a crowded market of vendors with similar offerings. They dive into strategies for optimizing the marketing tech stack, managing tech spend, and deciding between in-house hires or agency partnerships. The conversation highlights the importance of a data-driven approach, creativity under constraints, and the adaptability needed to do more with less.
S2: Ep 1 What is ABM – What’s the Real Opportunity in ABM
In this episode, we dive into the world of account-based marketing (ABM) and explore how it’s evolving with the help of new tools and technologies. Our guests discuss the shift from traditional lead-based marketing to an account-based approach, focusing on the crucial role of sales and marketing alignment, and why a well-crafted content strategy is key to ABM success. We also examine how AI and predictive analytics are transforming ABM by helping businesses personalize content and recognize buying signals.
S1: Ep1 Metrics That Matter
In the inaugural episode of CMOs Off Script, panelists Nisha Bagipalli, Amanda Boatright, Julia Goebel, Bethany Hale, and Laura Hill explore critical metrics in the data-driven landscape of healthcare marketing.
