S1: Ep2 The Importance of a Solid Tech Stack
This conversation focuses on the importance of having a solid tech stack. Hosts Laura, Amanda, Nisha, Julia, and Bethany explain how effective digital toolscan elevate sales and marketing operations. They also describe the challenges of implementing and managing these systems. Topics range from ineffective communications and data siloes to favorite CRMs and marketing tools.
S1: Ep3 The Love Hate Relationship with Tech Tools
In episode five, the hosts discuss their favorite tools for marketing and sales success. The conversation zeroes in on tools they can’t live without. Slack. Monday.com. Canva. They also get candid about tech that doesn’t do it for them—sorry Meltwater and BrightEdge.
S1: Ep4 Sales and Marketing Alignment
In this episode, the hosts delve into the relationship between sales and marketing, discussing the challenges of aligning their goals, communication, and operational efficiency. They emphasize the importance of integration, regular communication, market insight, and goal alignment for successful collaboration between different teams.
S1: Ep5 When and Where to Invest in Marketing
In episode two, the hosts discusscritical marketing investments early-stage companies should make. From building a strong website to developing clear messaging and value propositions, the show outlines important steps that promote brand awareness and growth.
