S3: Ep1 Measuring Conference ROI
Welcome back to CMOs Off Script! Season three kicks off with an in-depth discussion on maximizing conference ROI, led by our hosts, four experienced health tech leaders: Amanda, Bethany, Laura, and Nisha. This episode is packed with actionable insights and strategies to help the C-suite understand the value of conference investments and guide their teams toward tangible returns. From selecting conferences to securing speaking slots, calculating ROI, and leveraging targeted advertising, the hosts share their best practices and cautionary tales for ensuring that every dollar spent on conferences drives results.
S2: Ep4 The AI Advantage: Driving Innovation in Marketing and Sales
Welcome to CMOs Off Script, where the conversations are as bold as our coffee and the insights as sharp as our wit. In this episode, hosts Amanda, Bethany, Julia, Laura, and Nisha dive into the world of AI and its transformative impact on marketing and sales. The discussion spans a wide range of AI applications, from content atomization and competitive intelligence to sales enablement and creative brainstorming. The hosts share personal experiences with AI tools like ChatGPT, Jasper, and perplexity, revealing how AI has become their “co-pilot” in various marketing functions. They also discuss how AI is reshaping creative team building, such as planning unique events and even customizing AI-driven cocktail recipes.
S2: Ep 2 Tackling Burnout: Insights and Strategies for Marketers in Healthcare
In this episode, we explore the unique challenges that healthcare marketers face, including the impact of burnout and the importance of leadership support. Our conversation highlights how effective communication, alignment, and creativity play a crucial role in overcoming these obstacles. We also discuss the evolving role of remote work and why a trusted relationship between marketing leaders and CEOs is essential for building a resilient and productive marketing team.
S2: Ep3 Strategies for Doing More with Less in Healthcare
In this episode, we tackle the challenges of marketing budget allocation in the healthcare industry, focusing on the decline in marketing budgets and how to adapt in a competitive landscape. Our hosts explore why budgets are shrinking, discussing longer sales cycles and a crowded market of vendors with similar offerings. They dive into strategies for optimizing the marketing tech stack, managing tech spend, and deciding between in-house hires or agency partnerships. The conversation highlights the importance of a data-driven approach, creativity under constraints, and the adaptability needed to do more with less.
S2: Ep 1 What is ABM – What’s the Real Opportunity in ABM
In this episode, we dive into the world of account-based marketing (ABM) and explore how it’s evolving with the help of new tools and technologies. Our guests discuss the shift from traditional lead-based marketing to an account-based approach, focusing on the crucial role of sales and marketing alignment, and why a well-crafted content strategy is key to ABM success. We also examine how AI and predictive analytics are transforming ABM by helping businesses personalize content and recognize buying signals.
S1: Ep1 Metrics That Matter
In the inaugural episode of CMOs Off Script, panelists Nisha Bagipalli, Amanda Boatright, Julia Goebel, Bethany Hale, and Laura Hill explore critical metrics in the data-driven landscape of healthcare marketing.
S1: Ep2 The Importance of a Solid Tech Stack
This conversation focuses on the importance of having a solid tech stack. Hosts Laura, Amanda, Nisha, Julia, and Bethany explain how effective digital toolscan elevate sales and marketing operations. They also describe the challenges of implementing and managing these systems. Topics range from ineffective communications and data siloes to favorite CRMs and marketing tools.
S1: Ep3 The Love Hate Relationship with Tech Tools
In episode five, the hosts discuss their favorite tools for marketing and sales success. The conversation zeroes in on tools they can’t live without. Slack. Monday.com. Canva. They also get candid about tech that doesn’t do it for them—sorry Meltwater and BrightEdge.
S1: Ep4 Sales and Marketing Alignment
In this episode, the hosts delve into the relationship between sales and marketing, discussing the challenges of aligning their goals, communication, and operational efficiency. They emphasize the importance of integration, regular communication, market insight, and goal alignment for successful collaboration between different teams.
S1: Ep5 When and Where to Invest in Marketing
In episode two, the hosts discusscritical marketing investments early-stage companies should make. From building a strong website to developing clear messaging and value propositions, the show outlines important steps that promote brand awareness and growth.
